Car buying is increasingly digital. Dealerships that embrace technology sell more vehicles, retain more customers, and operate more profitably. This checklist covers every system.
Dealer Management System
- Cloud-based DMS with integrated modules
- Vehicle inventory management
- Deal desking and F&I workflow
- Accounting and reporting integration
- Multi-location support (if applicable)
Digital Retailing
- Online vehicle shopping with real-time inventory
- Trade-in value estimator on website
- Payment calculator and pre-qualification
- Digital deal building (credit app, F&I products)
- Online deposit and reservation
CRM and Lead Management
- Automotive CRM with lead source tracking
- Automated lead response and follow-up
- BDC workflow management
- Internet lead scoring
- Equity mining for existing customers
Service Department
- Online service appointment scheduling
- Service menu with transparent pricing
- Digital multi-point vehicle inspection
- Service status updates (text/email)
- Recall notification management
Marketing
- Inventory-based dynamic advertising
- SEM and social advertising campaigns
- Email marketing with vehicle and service offers
- Reputation management and review generation
- Attribution reporting across channels
Fixed Operations
- Parts inventory management
- Technician time tracking and dispatching
- Warranty claims processing
- Reconditioning workflow management
- Body shop estimating and tracking
Customer Experience
- Customer data platform (unified view)
- Loyalty and rewards programs
- Delivery experience technology
- Post-sale follow-up automation
- CSI score tracking and improvement
Website
- Modern website with SRP and VDP pages
- Video walkaround integration
- Chat and messaging
- Spanish language support (if applicable)
- SEO for local and brand searches
Reporting
- Sales performance dashboards
- Gross per unit analysis
- Lead-to-sale conversion by source
- Service absorption rate
- Customer lifetime value
Next Steps
DMS, CRM, and digital retailing form the core triad. Service scheduling delivers quick wins for fixed ops.
Ready to digitally transform your dealership? Contact us to plan your technology roadmap.