The Challenge
A professional training academy offering certification programs had a WordPress site with poor course discoverability, a clunky enrollment process, and no student reviews. Prospective students could not compare programs, read outcomes data, or easily enroll online.
The Solution
We rebuilt the website as a comprehensive education platform.
1. Program Discovery Architecture Structured course catalog with filtering by field, duration, format (online, hybrid, in-person), and certification level. Each program page included detailed curricula, outcomes data, and student reviews.
2. Streamlined Enrollment Online application and enrollment integrated with their LMS. Students could apply, upload documents, make payment, and access course materials from a single unified experience.
3. Outcomes-Driven Content Student success stories, employment statistics, and salary data for each program. This addressed the primary concern of prospective students: "Will this program actually help my career?"
Key Features Implemented
- Structured course catalog with search and filtering
- Individual program pages with curriculum details
- Online application and enrollment forms
- Payment plans and financial aid information
- Student portal with LMS access
- Alumni success stories with outcomes data
- Webinar and info session registration
- Blog with industry and career content
- SEO for program-specific search terms
- Review and rating system for courses
The Results
Within 12 months:
- 120% increase in total enrollments
- Position 1-3 for 20 program-related search terms
- 65% of applications started and completed online
- 40% reduction in admissions call volume
- $380K increase in annual tuition revenue
Why It Worked
Prospective students research extensively before enrolling. By providing comprehensive program information, real outcomes data, and a frictionless enrollment process, the academy shortened the research-to-enrollment timeline and captured students who would have enrolled with better-ranked competitors.
Key Takeaway
Education providers compete on information as much as reputation. A website that answers every question a prospective student has (curriculum, cost, outcomes, reviews) converts researchers into enrolled students.
Ready to grow your education business online? Contact us to discuss your project.