The Challenge
A 2-person electrical company was competing for general "electrician near me" searches against 50+ competitors. Their average job was $250 for outlet installations and switch repairs. They wanted higher-value work but could not differentiate from commodity competitors online.
The Solution
We built a website that positioned them as specialists in three high-value services while maintaining general electrical capabilities.
1. EV Charger Installation Hub A comprehensive section covering Level 2 charger installation: vehicle compatibility, electrical panel requirements, permitting process, and pricing. This captured the rapidly growing EV charger search market.
2. Panel Upgrade Authority Detailed content on electrical panel upgrades: when they are needed, code requirements, the upgrade process, and cost breakdowns. This positioned them as the panel upgrade expert in their area.
3. Generator Installation Whole-home generator pages covering sizing, installation process, maintenance, and automatic transfer switch details. This service had the highest average ticket.
Key Features Implemented
- EV charger installation section with vehicle guides
- Panel upgrade assessment tool
- Generator sizing calculator
- General electrical service pages
- Online scheduling for estimates
- Project gallery by service type
- Blog with electrical safety and EV content
- Local SEO for specialty terms
- Google review integration
- Mobile-first with emergency call button
The Results
Within 12 months:
- 90% increase in annual revenue
- Average job value increased from $250 to $1,800
- Position 1 for "EV charger installation [city]"
- 45 generator installations from website leads
- Hired 2 additional electricians to handle volume
Why It Worked
Most electricians market themselves as generalists. By specializing online, this company captured the highest-value searches in their market with minimal competition. EV charger installation alone was a $2,000-$3,500 job with growing demand.
Key Takeaway
Electricians competing for "electrician near me" are fighting over $200 service calls. Electricians specializing in EV chargers, panel upgrades, and generators are competing for $2,000-$15,000 jobs. Your website should reflect where you want your business to go, not just what you can do.
Ready to grow your electrical business? Contact us to discuss your project.