Hotel website costs range from $5,000 to $100,000+ depending on booking engine complexity and the number of property features you need to showcase.
Budget Tier: $5,000 - $12,000
A professionally designed website with room showcase and OTA-redirect booking.
What you get:
- Responsive template with branding
- Room and suite pages with photo galleries
- Amenity and facility pages
- Location and nearby attractions content
- Link to OTA booking (Booking.com, Expedia)
- Contact and inquiry forms
- Google Maps integration
Best for: Small boutique hotels or B&Bs that rely primarily on OTA bookings but need a branded web presence.
Mid-Range Tier: $20,000 - $50,000
A custom website with integrated booking engine for direct reservations.
What you get:
- Custom design with immersive photography
- Integrated booking engine (Cloudbeds, SynXis)
- Room comparison and availability calendar
- Rate parity management tools
- Special offers and packages landing pages
- Restaurant and spa sub-pages
- Event and meeting space showcase
- Local area guide for SEO
- Multi-language support
- Email marketing integration
- Blog for destination content
Best for: Hotels wanting to increase direct bookings and reduce OTA commission dependency.
Premium Tier: $60,000 - $100,000+
A full digital platform with revenue management and guest experience features.
What you get:
- Full custom design with video and virtual tours
- Advanced booking engine with dynamic rate display
- PMS integration (Opera, Mews, Maestro)
- Revenue management system connectivity
- Guest portal for pre-arrival customization
- Multi-property or brand portfolio support
- Advanced SEO with destination and event content
- CRM integration and guest segmentation
- Accessibility compliance (ADA/WCAG)
- Performance optimization for global audiences
- Ongoing support, hosting, and analytics
Best for: Resort properties, hotel groups, or luxury brands where direct bookings are a primary revenue strategy.
Ongoing Costs
- Hosting: $100-$500/month
- Booking engine: $200-$2,000/month
- Photography and video updates: $2,000-$10,000/year
- Maintenance: $300-$1,000/month
- SEO and content: $1,000-$5,000/month
ROI Consideration
OTA commissions typically run 15-25% per booking. If your property does $50,000/month through OTAs at 20% commission, that is $10,000/month in fees. Moving even 20% to direct bookings saves $24,000/year, often paying for the website in the first year.
Ready to discuss your hotel website? Contact us for a custom quote.