Salon website costs range from $1,500 to $30,000+ depending on booking integration complexity and custom design requirements.
Budget Tier: $1,500 - $4,000
A template website with portfolio and booking link.
What you get:
- Responsive template with salon branding
- Portfolio gallery
- Service menu with pricing
- Team profiles
- Link to booking platform (Vagaro, Fresha)
- Contact and location info
Best for: Independent stylists or new salons that book through a third-party platform.
Mid-Range Tier: $6,000 - $15,000
A custom website with integrated booking and marketing tools.
What you get:
- Custom design reflecting your brand aesthetic
- Embedded booking system (Boulevar, Square Appointments)
- Before and after gallery with categorization
- Detailed team profiles with individual booking
- Service descriptions with pricing
- Instagram feed integration
- Email marketing signup
- Blog for SEO content
- Google Business Profile optimization
- Mobile-first design
Best for: Established salons wanting to own their online brand and drive bookings directly.
Premium Tier: $18,000 - $30,000+
A comprehensive platform with client management and retail.
What you get:
- Full custom design with interactive elements
- Deep booking system integration with client management
- Online retail product sales
- Gift card purchase and redemption
- Loyalty program display
- Advanced portfolio with filtering
- Video content integration
- Multi-location support
- Advanced SEO and local marketing
- Analytics and conversion tracking
- Ongoing support and updates
Best for: Premium salons, multi-location businesses, or brands building a luxury digital experience.
Ongoing Costs
- Hosting: $20-$100/month
- Booking software: $25-$300/month
- Photography updates: $300-$1,000/quarter
- Maintenance: $100-$300/month
- Marketing: $300-$1,500/month
ROI Consideration
One additional new client per week at an average first-visit value of $100 (with 60%+ rebooking) generates significant lifetime value. A professional website typically pays for itself through new client acquisition alone.
Ready to discuss your salon website? Contact us for a custom quote.