Direct carriers are investing billions in digital experience. Independent agencies must modernize to compete. This checklist covers every system needed.
Agency Management System
- Cloud-based AMS (Applied Epic, HawkSoft, QQCatalyst)
- Policy management with carrier downloads
- Client data management
- Activity and task tracking
- Document management with policy attachment
Online Quoting and Applications
- Personal lines rater (multi-carrier)
- Commercial lines appetite search
- Online quote request forms on website
- E-application and e-signature
- Lead capture with automated follow-up
Client Portal
- Self-service policy information access
- Certificate of insurance requests
- Claims filing initiation
- Document download (ID cards, dec pages)
- Payment links
Claims Management
- Claims tracking and status updates
- FNOL (first notice of loss) digital submission
- Automated carrier notification
- Claims follow-up reminders
- Claims experience reporting
Marketing and Sales
- CRM with pipeline management
- Cross-sell and upsell identification
- Renewal review workflow
- Email marketing campaigns
- Review and referral generation
Communication
- Automated renewal reminders
- Policy change confirmations
- Thank-you and welcome sequences
- Compliance communications
- Bulk messaging for weather alerts and updates
Operations
- Accounting integration
- Commission tracking and reconciliation
- Producer performance dashboards
- Carrier appointment management
- E&O management
Website and Online Presence
- Modern website with instant quote capability
- Coverage type pages for each line marketed
- Client testimonials and reviews
- Blog with risk management content
- Google Business Profile and local SEO
Reporting
- Book of business by carrier, line, and producer
- Retention rate tracking
- New business production metrics
- Revenue per policy holder
- Commission revenue analysis
Next Steps
AMS and online quoting are the foundation. Add client portal to retain and differentiate.
Ready to digitally transform your agency? Contact us to discuss your technology needs.